I hold on to bleach

Strong Hold Gel | I HOLD by Bleach

Powerful hold, long-lasting definition. The Strong Hold Gel – I HOLD firmly sets your curls without making them stiff or sticky. This light, sustainable gel keeps your style in shape, even in humid conditions, and provides a smooth, shiny finish.

The formula is enriched with the Protect & Shine Complex, which protects and strengthens the hair while adding a healthy shine. Ideal for anyone looking for maximum control, long-lasting hold, and perfectly defined curls – all day long.

Benefits:

• Strong hold without a stiff or dry feel
• Protects against humidity and frizz
• Provides shine and long-lasting definition
• Strengthens and protects the hair

How to use:

Distribute a small amount evenly through clean, damp hair. Work in sections and use scrunching techniques or comb through gently for extra definition. Air dry or use a diffuser. Once dry, you can break the cast with your hands for soft, bouncy curls with lasting hold.

Are you looking for extra hold?

Then this gel is for you! I Hold is our strong hold gel; if your curls don't hold or you simply love extra hold for your hair, this is truly your product!

Our products are high quality and very concentrated; a little goes a long way.

This gel requires plenty of water to perform at its best and provide the most beautiful, effective results.

Tip: If you're unsure, spray extra water after application🩷

ML 250

Ingredients (INCI):

Aqua, VP/VA Copolymer, Maltodextrin Copolymer, PEG-40 Hydrogenated Castor Oil, Aloe Barbadensis Leaf Juice, VP/DMAPA Acrylates/Polymer, Lauryl Pyrrolidone, Parfum, Hydroxyethylcellulose, Propylene Glycol, Chamomilla Recutita Flower Extract, Eucalyptus Globulus Leaf Extract, Ginkgo Biloba Leaf Extract, Aspalathus Linearis Leaf Extract, Mel Extract, Tetrasodium EDTA, Phenoxyethanol, Ethylhexylglycerin, Rose Ketones, Trimethylbenzenepropanol.