{"title":"BY BLEACH","description":null,"products":[{"product_id":"i-stay-curly-by-bleach","title":"Ik blijf KRULLEND door bleekmiddel","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eI Stay Curly is a curl-enhancing leave-in cream specially developed for European curly hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula helps define curls, reduce frizz, and provide long-lasting control and bounce without making the hair feel heavy or stiff. The cream supports the natural curl pattern and ensures soft, airy, and long-lasting curls with movement and definition throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for anyone looking for controlled, healthy, and natural-looking curls with long-lasting hold and less frizz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIngredients (INCI):\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua, Ricinus Communis (Castor) Seed Oil, Hydrogenated Castor Oil, Copernicia Cerifera (Carnauba) Wax, VP\/VA Copolymer, Glycerin, Dimethiconol, Polyacrylamide, C13-14 Isoparaffin, Laureth-7, VP\/DMAPA Acrylates Copolymer, Lauryl Pyrrolidone, Parfum, Methoxy PEG\/PPG-7\/3 Aminopropyl Dimethicone, Cetrimonium Chloride, Propylene Glycol, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Phenylpropanol, PEG-40 Hydrogenated Castor Oil, Hydrolyzed Keratin, Ethylhexylglycerin, Sodium Cocoyl Hydrolyzed Wheat Protein, Hydrolyzed Keratin, Sodium Benzoate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Hexyl Cinnamal, Cinnamyl Alcohol, Coumarin, Citrus Aurantium Peel Oil, Linalool, Linalyl Acetate, Hexamethylindanopyran, Tetramethyl Acetyloctahydronaphthalenes.\u003c\/span\u003e\u003c\/p\u003e","brand":"Curls by Bleach","offers":[{"title":"Default Title","offer_id":60184533958990,"sku":null,"price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1057\/9116\/0654\/files\/FullSizeRender_00062e97-588f-4f0c-ab57-59f11c66ba6c.jpg?v=1784639992"},{"product_id":"i-stay-wavy-by-bleach","title":"Ik blijf WAVY door bleek","description":"\u003cp\u003e\u003cspan\u003e\u003cbr\u003eI Stay Wavy is a lightweight leave-in lotion specially developed for wavy hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis curl-enhancing formula helps to define, control, and hold natural waves in place for a long time without weighing the hair down. The lotion provides softness, elasticity, and support to the hair, helping your waves stay better preserved throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for anyone looking for long-lasting, airy, and natural-looking waves with movement and definition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIngredients (INCI):\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua, Caprylic\/Capric Triglyceride, Sesamum Indicum Seed Oil, VP\/VA Copolymer, Cetearyl Alcohol, Ceteareth-25, Glycerin, Polyquaternium-4, Ceteareth-3, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Ceteareth-20, Aloe Barbadensis Extract, Panthenol, Phenoxyethanol, Ethylhexyl Methoxycinnamate, Acetyl Cedrene, Coumarin, Citrus Aurantium Peel Oil, Limonene, Geraniol, Pinene, Terpineol, Linalool, Hexamethylindanopyran, Hexyl Cinnamal, Vanillin.\u003c\/span\u003e\u003c\/p\u003e","brand":"Curls by Bleach","offers":[{"title":"Default Title","offer_id":60184533991758,"sku":null,"price":32.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1057\/9116\/0654\/files\/FullSizeRender_1c196a3e-678a-4513-b464-28a0a0faad37.jpg?v=1784639994"},{"product_id":"i-lift-by-bleach","title":"I Lift door Bleach","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVolume Foam | I LIFT by Bleach\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExperience ultimate volume and natural resilience with the Volume Foam – I LIFT.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis ultra-light foam adds body to your hair and enhances the natural movement of your curls without weighing them down. Ideal for soft, bouncy curls with extra shine, volume, and definition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula is enriched with the Volume Balance Complex, which hydrates and strengthens the hair for weightless volume that lasts all day. Perfect for lifting your curls from the roots to the tips.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBenefits:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\u003cspan\u003eProvides weightless volume and lift\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003cspan\u003eEnhances the natural shape of your curls\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003cspan\u003eProvides shine, definition, and resilience\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003cspan\u003eHydrates without a sticky or stiff feeling\u003c\/span\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply 2–3 pumps to clean, damp hair. Distribute evenly from roots to tips. Use scrunching techniques to activate the natural curl. Air dry for a soft, natural finish or use a diffuser for extra volume and definition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e200 ML\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIngredients (INCI):\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua, Parfum, Vinyl Caprolactam\/VP\/Dimethylaminoethyl Methacrylate Copolymer, Lauryl Pyrrolidone, Cocamidopropyl Betaine, Glycerin, Propylene Glycol, PEG-12 Dimethicone, PEG-40 Hydrogenated Castor Oil, PPG-26-Buteth-26, Panthenol, Polyquaternium-…, Persea Gratissima Oil, Tetrasodium EDTA, Phenoxyethanol, Ethylhexylglycerin, Citronellol, Citrus Aurantium Peel Oil, Citrus Limon Peel Oil, Dimethyl Phenethyl Acetate, Geranyl Acetate, Lavandula Oil, Limonene, Linalool, Linalyl Acetate, Pinene, Terpineol, Tetramethyl Acetyloctahydronaphthalenes, Trimethylbenzenepropanol.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Curls by Bleach","offers":[{"title":"Default Title","offer_id":60184534516046,"sku":null,"price":31.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1057\/9116\/0654\/files\/IMG-0456.jpg?v=1784640004"},{"product_id":"i-hold-by-bleach","title":"I hold on to bleach","description":"\u003cp\u003e\u003cbr\u003e \u003cspan\u003eStrong Hold Gel | I HOLD by Bleach\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowerful hold, long-lasting definition. The Strong Hold Gel – I HOLD firmly sets your curls without making them stiff or sticky. This light, sustainable gel keeps your style in shape, even in humid conditions, and provides a smooth, shiny finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula is enriched with the Protect \u0026amp; Shine Complex, which protects and strengthens the hair while adding a healthy shine. Ideal for anyone looking for maximum control, long-lasting hold, and perfectly defined curls – all day long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBenefits:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\u003cspan\u003eStrong hold without a stiff or dry feel\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003cspan\u003eProtects against humidity and frizz\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003cspan\u003eProvides shine and long-lasting definition\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003cspan\u003eStrengthens and protects the hair\u003c\/span\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDistribute a small amount evenly through clean, damp hair. Work in sections and use scrunching techniques or comb through gently for extra definition. Air dry or use a diffuser. Once dry, you can break the cast with your hands for soft, bouncy curls with lasting hold.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAre you looking for extra hold?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThen this gel is for you! I Hold is our strong hold gel; if your curls don't hold or you simply love extra hold for your hair, this is truly your product!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur products are high quality and very concentrated; a little goes a long way.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis gel requires plenty of water to perform at its best and provide the most beautiful, effective results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTip: If you're unsure, spray extra water after application🩷\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eML 250\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIngredients (INCI):\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua, VP\/VA Copolymer, Maltodextrin Copolymer, PEG-40 Hydrogenated Castor Oil, Aloe Barbadensis Leaf Juice, VP\/DMAPA Acrylates\/Polymer, Lauryl Pyrrolidone, Parfum, Hydroxyethylcellulose, Propylene Glycol, Chamomilla Recutita Flower Extract, Eucalyptus Globulus Leaf Extract, Ginkgo Biloba Leaf Extract, Aspalathus Linearis Leaf Extract, Mel Extract, Tetrasodium EDTA, Phenoxyethanol, Ethylhexylglycerin, Rose Ketones, Trimethylbenzenepropanol.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e \u003c\/p\u003e","brand":"Curls by Bleach","offers":[{"title":"Default Title","offer_id":60184534548814,"sku":null,"price":33.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1057\/9116\/0654\/files\/IMG-0454.jpg?v=1784640005"},{"product_id":"i-define-by-bleach","title":"I Define by Bleach","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMedium Hold Gel | I DEFINE by Bleach 🌀🩷\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGive your curls definition, shine, and natural bounce with the Medium Hold Gel – I DEFINE.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis moisturizing styling gel accentuates the natural shape of your curls and supports their vitality. The lightweight formula prevents frizz and ensures flexible, well-defined curls with a soft touch and natural movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnriched with the Curl Balance Complex, which hydrates, strengthens, and protects your hair without weighing it down. Ideal for creating supple, bouncy curls that last all day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBenefits:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\u003cspan\u003eProvides medium hold without a crunchy feel\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003cspan\u003eReduces frizz and maintains natural shine\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003cspan\u003eHydrates and strengthens the hair\u003c\/span\u003e\u003c\/li\u003e\n\n\u003cli\u003e\u003cspan\u003eSuitable for all curl types\u003c\/span\u003e\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDistribute a small amount evenly through clean, damp hair. Work in sections and use scrunching motions to activate your natural curl pattern. Air dry or use a diffuser for extra definition and volume.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf you're unsure which gel is right for your hair, I would always go for this one. This gel is super user-friendly and works for every hair type!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eeasy to use and gives perfect curls🩷\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e250ML\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIngredients (INCI):\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua, Glycerin, PEG-40 Hydrogenated Castor Oil, Bis-Diglyceryl Polyacyladipate-2, Parfum, Xylitylglucoside, Anhydroxylitol, Xylitol, Hydroxyethylcellulose, Maltitol, Polyquaternium-10, Bambusa Vulgaris Sap Extract, Equisetum Arvense Leaf Extract, Cinchona Succirubra Bark Extract, Rosmarinus Officinalis Leaf Extract, Adiantum Capillus-Veneris Leaf Extract, Schizandra Chinensis Fruit Extract, Commiphora Myrrha Gum Extract, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Phenoxyethanol, Ethylhexylglycerin, Acetyl Cedrene, Anethole, Benzyl Benzoate, Benzyl Salicylate, Citrus Aurantium Peel Oil, Coumarin, Hexamethylindanopyran, Hexyl Cinnamal, Limonene, Tetramethyl Acetyloctahydronaphthalenes, Trimethylcyclopentenyl Methylisopentenol, Turpentine, Vanillin.\u003c\/span\u003e\u003c\/p\u003e","brand":"Curls by Bleach","offers":[{"title":"Default Title","offer_id":60184534581582,"sku":null,"price":31.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1057\/9116\/0654\/files\/IMG-0464.jpg?v=1784640006"},{"product_id":"by-bleach-complete-set-1-2-3","title":"buy bleach complete set","description":"\u003cp\u003eNormally €96.50, but as a set for €95.- \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eDiscover the ultimate curl routine \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e for definition, hold, and long-lasting bounce\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDo you want to get the best out of your curls? With the I DEFINE, I HOLD, and I LIFT products from By Bleach, you create the perfect styling combination for healthy, resilient, and long-lastingly defined curls. Each product has its own unique function, but together they form an unparalleled curl routine that ensures the very best result.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✨ Step 1 – I DEFINE\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis hydrating gel instantly gives your curls beautifully defined shapes without weighing them down. It is the ideal foundation for frizz-free, smooth hair with a natural shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✨ Step 2 – I HOLD\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe strong hold gel ensures your curls stay perfectly in place all day – and even for several days. It sets without hardening and beautifully retains the shape, so your definition lasts longer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✨ Step 3 – I LIFT\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe volume foam lifts your curls from the roots and provides lightness, body, and extra bounce. Your curls get a natural lift while staying wonderfully soft and flexible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy this combination works\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBy layering these three products, you strengthen each step: better definition, stronger hold, and long-lasting volume. The result? Curls that look fresh, resilient, and beautifully shaped all day, \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eoften even for several days\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Curls by Bleach","offers":[{"title":"Default Title","offer_id":60184536940878,"sku":null,"price":95.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1057\/9116\/0654\/files\/IMG-0452_68214f51-ab6f-4714-8586-4745a87ad892.jpg?v=1784640027"}],"url":"https:\/\/bybleach.com\/en\/collections\/by-bleach.oembed","provider":"Bleach","version":"1.0","type":"link"}